Bethesda Magazine: Independent Senate Candidate Neal Simon Seeks To Raise Profile with TV Ad Blitz
As seen in Bethesda Magazine:
Ramping up his bid to become the first independent candidate ever elected to the U.S. Senate from Maryland, Potomac businessman Neal Simon this month launched a six-figure TV advertising effort to introduce himself to Maryland voters.
Simon, taking aim at the seat now held by Democratic Sen. Ben Cardin of Baltimore, spent a little more than $160,000 on a two-week ad campaign on Baltimore’s four over-the-air TV stations that wrapped up Monday, according to the Federal Communication Commission’s (FEC) public website. The effort featured a 30-second biographical ad of Simon—CEO of a Rockville-based financial management firm—that ran frequently during local morning and evening news programs.
Taking into account the Maryland counties included in the Baltimore television market, “the ad has been on in 55 percent of the state,” Simon said in a telephone interview Tuesday. He has yet to run ads on either over-the-air stations or cable systems in the more expensive Washington, D.C. TV market, but said, “We will go up in the rest of the state in the not too distant future.” Neither Cardin, seeking a third term in the Senate, nor the Republican nominee, Towson University lecturer Tony Campbell of Baltimore, have to date run paid TV advertising.
This article appeared in Bethesda Magazine on August 15, 2018 — read the full article here.